Vancouver, March 17, 2025 – A new era of activism is here. Intuitive AI has launched the Oscar Media Exchange (OMX), a digital advertising network powered by Oscar Sort, the AI Recycling Assistant improving recycling in busy public spaces. OMX does more than expand Oscar’s reach—it helps fund climate action. By offering ad space and sharing revenue with organizations fighting pollution, OMX transforms waste disposal into a force for positive change.

"At Intuitive AI, our mission is to build AI for good and eliminate pollution across land, sea, and space. The Oscar Media Exchange is a new way to leverage technology for environmental impact, connecting brands, consumers, and advocacy groups in a single moment to drive measurable change. This program not only generates revenue but also turns advertising into a force for good," said Hassan Murad, CEO & Co-Founder of Intuitive AI.

One of the first organizations to benefit from OMX is the 5 Gyres Institute, a global leader in plastic pollution research and advocacy.

"For the past 15 years, 5 Gyres has used scientific research to drive upstream, measurable solutions to reduce plastic pollution. Partnering with Intuitive AI allows us to engage individuals at a pivotal moment—the point of plastic disposal—while also unlocking new revenue streams to advance our mission," said Sara Mais, Director of Development at 5 Gyres.

Turning Advertising into Action

OMX is redefining digital advertising as a tool for environmental progress, enabling brands to engage sustainability-conscious audiences while directly funding initiatives that drive measurable impact. Through this model, Intuitive AI is supporting 5 Gyres by:

• Expanding Awareness – Providing pro-bono advertising on Oscar's interactive digital displays, generating billions of impressions in brand-safe environments to amplify 5 Gyres’ message.

• Funding Research – Allocating up to 4% of OMX ad revenue to support 5 Gyres’ research and advocacy work.

• Reducing Waste & CO2 Emissions – Expanding Oscar’s footprint through digital advertising revenue, increasing recycling rates, reducing landfill waste, and cutting carbon emissions—equivalent to removing up to 20 cars’ worth of CO2 annually.

Join the Movement

Intuitive AI is transforming how brands, advertisers, and nonprofit organizations collaborate to fight pollution. Companies looking to make a real impact can turn their ad spend into sustainability investments through OMX, ensuring their message contributes to measurable environmental progress. For more information about the partnership, to download the OMX media kit, or schedule a consultation.

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Media contacts

Joanna Carson

jo@intuitiveai.ca

416 455 6956

Andra Janieks

andra@5gyres.org

310-995-1909

About Intuitive AI

Intuitive AI's vision is to eliminate the burning, landfilling, and polluting of materials across land, sea, and space. Intuitive is accelerating the transition to zero waste via the Oscar Media Exchange (OMX), a groundbreaking circularity network designed to boost material recovery via Oscar Sort, the AI Recycling Assistant. You can find Oscars in North & South America, Europe, Asia, and Australia. Intuitive works with Fortune 500 companies, airports, universities, and leading sports and entertainment venues. Learn more at www.intuitiveai.ca.

About The 5 Gyres Institute

The 5 Gyres Institute (5 Gyres) is a leader in the global movement against plastic pollution, with 15 years of expertise in scientific research, engagement, and education. With the original goal to answer a few key scientific questions about ocean plastics, co-founders Marcus Eriksen and Anna Cummins led 19 research expeditions in all five subtropical gyres, as well as many of the world’s lakes and rivers. 5 Gyres continues to lead with scientific research to drive upstream solutions through education, advocacy, and community building. Learn more at 5gyres.org and @5gyres.